Many podcasts that appear to be bombed, or have at least attracted a large number of negative reviews, involve already controversial hosts
Podcast reviews can be easy to game, and Apple Podcasts has become the main target for angry fans interested in taking down a show. Apple’s service is the biggest name in podcasting, and it’s one of the few major platforms that allows listeners to leave public reviews. While hosts abused that feature in the past to beat the system with fake positive reviews, others have used it to inundate hosts they don’t like with a barrage of one-star marks, making the shows look like a bust. Ashley Carman, The Verge
Spotify is going to give podcasters listener data they can’t get anywhere else. The company is taking its Spotify for Podcasters dashboard out of a beta today, giving more podcasters a chance to see data like their listeners’ music taste, age, gender, location, and how long they listened to a particular episode. Apart from Apple, which offers some show analytics, this is the most detailed information podcasters likely have about their audience. Ashley Carman, The Verge
Read more: Spotify’s pitch to podcasters: valuable listener data
Of all of the podcasts tracked by Blubrry, just under 280,000 of the 706,000 have produced a new episode in the last year.
An interview with Todd Cochrane, CEO of Blubrry:
Of all of the podcasts tracked by Blubrry, just under 280,000 of the 706,000 have produced a new episode in the one-year period of April 2018, to April 2019. That means only 39% of all podcasts were in production in the past year. Or to look at it through a different lens, more podcasts (60%) are out of production than in. Blogstein/Amplifimedia