Report: 60% of Podcasts are Inactive

Of all of the podcasts tracked by Blubrry, just under 280,000 of the 706,000 have produced a new episode in the last year.

An interview with Todd Cochrane, CEO of Blubrry:

Of all of the podcasts tracked by Blubrry, just under 280,000 of the 706,000 have produced a new episode in the one-year period of April 2018, to April 2019.  That means only 39% of all podcasts were in production in the past year.  Or to look at it through a different lens, more podcasts (60%) are out of production than in.

Blogstein/Amplifimedia

Big Money Is Pouring Into Podcasting

From Time magazine:

Podcasting, once a low-budget affair done mostly by hobbyists for whom financial gain was rarely the goal, is now attracting big money… In 2018, the podcast industry overall generated an estimated $479 million in advertising revenue, according to an International Advertisers Bureau report. By 2021, it’s expected to generate over a billion.

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Revenues from podcast advertising are projected to hit $1 billion by 2021

The largest podcasting companies in the United States reported combined revenues of $345 million last year, while the total market estimate for the industry reached an all-time high of $479 million, according to the Podcast Revenue Report [PDF] released on Monday. The annual report, which has been jointly compiled by the Interactive Advertising Bureau and PwC since 2016, shows that both reported and estimated advertising revenues have increased year-over-year by 34 and 53 percent, respectively, between 2017 and 2018.

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